Case Study: Apparel Group builds trust and drives app installs with Chain Reaction

Apparel Group cuts cost per install by 80% with Chain Reaction

The Apparel Group, a major retail conglomerate, partnered with the vendor Chain Reaction to build consumer trust and drive app installs while competing in the crowded fintech market. Their challenge was to grow user registrations and investor acquisition in a cost-efficient and scalable way.

Chain Reaction implemented a performance marketing strategy to meet these goals. The solution successfully drove brand awareness and delivered significant results, including an 80% reduction in cost per install and a 780% increase in new accounts. The campaign also generated 9.2k app installs for the Apparel Group.

Apparel Group