Case Study: a world’s largest theme park drives ticket demand and revenue with Chadwick Martin Bailey pricing strategy

World’s Largest Theme Park boosts ticket revenue with Chadwick Martin Bailey as demand outpaces availability

The world's largest theme park partnered with Chadwick Martin Bailey to modernize its ticket pricing strategy. The goal was to drive the growth of ticket sales and associated revenues by maximizing demand and revenues for each individual day of operation.

Chadwick Martin Bailey conducted a custom study using a choice exercise and advanced predictive modeling to understand consumer demand. They delivered an optimized pricing calendar and a custom Excel-based simulator for evaluating pricing scenarios. The program was so successful that it optimized capacity and increased revenue per guest to the point where demand actually outpaced availability.