Case Study: Fandom achieves stronger event ROI and fan engagement with Chadwick Martin Bailey

Fandom drove 4.8 billion media impressions with Chadwick Martin Bailey

The customer, Fandom, a leading media and entertainment brand, faced the challenge of measuring the ROI and overall impact of its major event activations for a new sub-brand launch. To address this, they partnered with vendor Chadwick Martin Bailey, who employed a qual at scale research service to capture real-time attendee feedback at high-profile events.

Chadwick Martin Bailey implemented a solution using mobile research technology and AI-powered, chat-moderated interactions at events like Anime Expo and San Diego Comic-Con. This approach, combined with on-site qualitative teams, provided comprehensive insights into the brand activations. The results were significant: the sub-brand became the #1 destination for adult animation within a year, the events attracted over 11,000 visitors, generated 4.8 billion media impressions, and secured more than 90 press features.

Fandom