Case Study: Harvard Business Review boosts subscriptions and ROAS with Chacka Marketing and Meta’s ASC+ Beta

Harvard Business Review boosts subscriptions 25% with Chacka Marketing

The customer, Harvard Business Review, faced the challenge of increasing subscription volumes and improving efficiency with limited data for optimization. Vendor Chacka Marketing helped address this by utilizing Meta’s ASC+ Beta through an exclusive beta testing access.

Chacka Marketing implemented the solution by comparing ASC+ Beta campaigns to their business-as-usual efforts, which led to significant results. These included a 25% increase in subscriptions, a 47% increase in revenue, a 62% increase in ROAS, and a 27% decrease in CPA.

Harvard Business Review