Case Study: Jel Sert achieves a 20% increase in on-time deliveries with C.H. Robinson

Delivering Reliability, Trust, and Service

Jel Sert, a longtime maker of freezer bars, beverages, and desserts, faced extreme seasonality—80% of annual volume in five months—and inconsistent service from a diversified carrier base that led to unstable rates and missed on-time deliveries. To stabilize capacity and costs, Jel Sert engaged C.H. Robinson and implemented a 3PL Core Provider Program that made C.H. Robinson a dedicated core transportation provider for its freezer-bar shipments.

C.H. Robinson provided a dedicated account team, cross-dock consolidation, modal optimization (including expanded intermodal use), and consistent lane pricing, becoming Jel Sert’s top core provider handling roughly 25% of shipments. As a result, C.H. Robinson helped Jel Sert increase on-time deliveries by 20% with one of its largest customers, expand shipping options, and achieve cost savings while maintaining dependable service.

Jel Sert

Mike Martinez

Director of Distribution