C.H. Robinson
12 Case Studies
A C.H. Robinson Case Study
Blue Ridge Product Solutions, an online retailer and manufacturer based in Richmond, VA with offices in Ningbo and Guangzhou, China, faced rapid growth that made its supply chain unmanageable. As volume grew roughly 400%, the company struggled with vendors in China booking their own transport, multiple brokers and drayage partners, poor visibility into shipments, rising costs, unpredictable transit times, and heavy administrative burden. To address this, Blue Ridge Product Solutions engaged C.H. Robinson and its services, including shipment consolidation, standardized sailing schedules, coordinated drayage, and the Navisphere® transportation management platform.
C.H. Robinson implemented consolidated shipping across Chinese vendors, an assigned account manager to coordinate bookings, set sailing schedules, and Navisphere for single-platform visibility and AP integration. As a result, Blue Ridge Product Solutions cut ocean freight costs by 15%, reduced transit time by three days, and dramatically lowered administrative workload (one employee now manages ~200 containers a month more efficiently than when handling 40). C.H. Robinson continues to work with the company on expanded warehousing and inventory strategies to further improve cost and speed to market.
James Addison
President