Case Study: Frye achieves increased sales and customer satisfaction with CGS BlueCherry B2B eCommerce

Increasing Sales and Customer Satisfaction with CGS BlueCherry

Frye, the 150+-year-old American footwear brand with more than 3,000 styles and ~25,000 SKUs sold through 16 stores, eCommerce and 1,300 retail doors, faced slowing growth because legacy tools (Excel, PowerPoint, email, Dropbox) could not deliver real-time product, inventory and merchandising data. To modernize omnichannel operations and support accelerating sales, Frye engaged CGS and its BlueCherry® B2B eCommerce solution to replace disparate processes and provide up-to-date line information across the organization.

CGS implemented cloud-based BlueCherry B2B eCommerce, quickly rolling it out to all departments to provide real-time inventory, high-resolution images, customizable catalogs/line sheets and built-in email/tracking for order follow-up. As a result, Frye reported increased sales, faster time-to-close, fewer rejected or changed orders, streamlined order processing, reduced sampling costs and improved customer and factory relationships — demonstrating CGS’s measurable impact on operational efficiency and customer satisfaction.

Frye