Case Study: YMCA of Greater Charlotte improves mobile app performance and analytics with CGR Creative

YMCA of Greater Charlotte launches YCLT+ app in 2019 with CGR Creative

The YMCA of Greater Charlotte required expert assistance to optimize and ensure the successful launch of its new YCLT+ mobile app in 2019. Their challenge was to enhance the user experience and interface while implementing robust data analytics to track the app's performance and marketing ROI for investors and members. They partnered with CGR Creative for its expertise in UX/UI design and digital marketing tracking configurations.

CGR Creative meticulously reviewed the application screen by screen, providing design and functionality iterations to improve its overall efficiency. They implemented custom event tracking to correctly attribute all user actions and conversions to their traffic sources. The app launch was a complete success, receiving overwhelmingly positive reviews. Due to this success, CGR was subsequently engaged to develop a new, improved version of the app featuring on-demand exercise video content. CGR Creative continues to provide ongoing data and marketing strategy reporting.

YMCA of Greater Charlotte