Case Study: NCDOT strengthens statewide transportation outreach with CGR Creative

NCDOT drives 3,500 survey responses with CGR Creative

NCDOT, the North Carolina Department of Transportation, faced the challenge of developing a 50-year strategic transportation plan, NC MovES 2050. They needed to engage hard-to-reach and diverse communities across the state, including both English and Spanish speakers, through moderated conversations and a multicultural advertising campaign. To accomplish this, their project manager WSP sought a creative agency with expertise in this type of outreach, ultimately selecting CGR Creative as their partner.

CGR Creative developed a solution centered on "Table Topics Kits," which contained bilingual materials to facilitate community conversations. They also created a full suite of multicultural advertisements and collateral that communicated effectively with both English and Spanish-speaking audiences without direct translation. The results for NCDOT included the successful distribution of the kits and the publication of advertisements statewide. The campaign's measurable impact included over 3,500 survey responses and significant organic engagement on social media, such as thousands of video views and hundreds of engagements, generated from the assets CGR Creative developed.

NCDOT