Case Study: Murata Machinery USA achieves higher leads and ROI with CGR Creative

Murata Machinery USA boosts leads 2,000% with CGR Creative

Murata Machinery USA, a global leader in machine tools and factory automation, faced the challenge of creating a cohesive web presence for its five separate business divisions and proving ROI on a substantial marketing budget. They partnered with CGR Creative for a comprehensive website redesign and digital marketing strategy to track leads and manage a multi-layered marketing approach.

CGR Creative implemented a data-driven solution, developing a new SEO-focused website and deploying inbound marketing strategies alongside a managed traditional media plan. This included a brand refresh and extensive creative development. The results were significant: website traffic increased by 282% and leads grew by over 2,000% in the last fiscal year. CGR Creative's efforts enabled Murata Machinery USA to consistently increase brand authority and customer engagement while maximizing their media budget.

Murata Machinery USA, INC. (mmusa)