Case Study: Charlotte Business Resources boosts small business engagement with CGR Creative's brand and website redesign

Charlotte Business Resources boosts pageviews 10-20% annually with CGR Creative

The customer, Charlotte Business Resources (CBRbiz.com), an online portal founded by the City of Charlotte, was not meeting its users' needs. An internal review found its brand ineffective and its website difficult to navigate. The challenge was to redesign the brand and rebuild the website, a task for which CGR Creative was selected via an RFP.

CGR Creative executed a comprehensive brand and website overhaul, relaunching the site as CBRbiz.com with a new logo and design. This transformation led to a 10-20% annual performance increase with over 155,000 yearly pageviews. CGR Creative also integrated Spanish content to better serve the community. The measurable impact includes CBR serving over 17,000 businesses, facilitating roughly $167 million in loans, and helping to create over 8,500 jobs.

Charlotte Business Resources