Case Study: Community Building Initiative drives equity engagement and fundraising growth with CGR Creative

Charlotte Business Resources boosts event attendance 128% with CGR Creative

The customer, Community Building Initiative (CBI), needed a way to connect with and keep influential members of diverse communities passionately engaged in its mission to build a more equitable Charlotte-Mecklenburg, moving beyond diversity buzzwords to impactful action. CGR Creative provided a comprehensive marketing strategy to address this challenge.

CGR Creative implemented a multi-faceted solution including corporate branding, digital content development, SEO, and event support. The measurable results were significant, with annual event attendance more than doubling from 350 to 800 and day-of gifts increasing by 20% year over year, including a 60% spike in 2018. CGR Creative's work also helped CBI achieve a 90% corporate sponsorship renewal rate and secure substantial increases in top-level funding.

Charlotte Business Resources