Case Study: Bojangles boosts site visits and qualified leads with CGR Creative

Bojangles grows site visits 490% with CGR Creative

Bojangles, a southern-style quick service restaurant chain, needed a full-service marketing partner to support its franchise development team. The challenge was to create, implement, and track a multi-channel strategy to improve SEO, increase lead generation, and achieve a better ROI. They partnered with the vendor CGR Creative for this comprehensive media effort.

CGR Creative implemented a data-driven approach combining print and digital advertising, email marketing, and trade show support. Despite a pandemic and reduced budget, their strategies drove a 490% growth in site visits and a 90% growth in conversions. CGR reallocated 40% of the print budget to digital efforts, which resulted in a 115% growth in qualified leads over a six-month period, proving a significantly better ROI for Bojangles.

Bojangles