Case Study: Yakima boosts trade show visibility with CGPR

Yakima reaches 435,000 viewers with CGPR

Yakima, an innovator in vehicle racks for active lifestyles, faced the challenge of standing out at the energetic Interbike trade show. The brand needed to rise above the noise to make an impact and communicate its culture. The PR firm CGPR was engaged to develop a strategy to boost visibility.

CGPR developed a PR strategy centered around an 80-foot-tall, fire-breathing "praying mantis" constructed from a dump truck. The initiative included creating vintage horror-style posters and a full social media campaign. This solution generated significant buzz, with the Mantis becoming a major attraction and gaining extensive coverage on Twitter, blogs, and in a Velo News video segment. CGPR helped Yakima successfully reach 435,000 viewers.

Yakima