Case Study: Perfect Pushup modernizes its brand and boosts mainstream consumer awareness with CGPR

Perfect Pushup gains 2.5 billion impressions with CGPR

Perfect Pushup, a brand known for its original exercise product, was struggling with a dated perception from its late-night infomercial past. The company hired the PR firm CGPR to elevate its brand awareness and communicate its evolution into a broader line of active lifestyle products.

CGPR implemented a strategic media relations effort, which included hosting a unique workout event in New York City for key consumer editors, led by the CEO. The agency secured meetings with numerous major outlets and provided hands-on product demonstrations. This solution successfully reintroduced the modernized brand, resulting in significant coverage in outlets like Associated Press, Fox News, and US Weekly. The campaign generated an estimated 2.5 billion impressions, supporting a key buying season and showcasing strong brand momentum.

Perfect Pushup