Case Study: Emerald Expositions navigates a major trade show relocation with CGPR

Emerald Expositions relocates Outdoor Retailer in 7 months with CGPR

Emerald Expositions, the owner of the Outdoor Retailer trade show, faced a significant challenge when pressure mounted to move its flagship event from Salt Lake City due to exhibitor discontent with state land policies. This crisis was compounded by a city RFP process, a pending acquisition, and an initiative to go public. The company enlisted its PR firm, CGPR, for strategic messaging and guidance.

CGPR implemented a comprehensive crisis management and communications strategy to navigate the complex political and business landscape. This involved developing key message points, managing stakeholder communications, and driving a press conference to announce the show's relocation to Denver. The result was clear, consistent messaging throughout the transition that successfully garnered positive national media coverage in outlets like the New York Times.

Emerald Expositions