Case Study: Adidas Outdoor achieves U.S. outdoor market growth with CGPR

Adidas Outdoor grows revenue from $0 to $75 million with CGPR

Adidas Outdoor sought a public relations partner to introduce its brand into the competitive U.S. outdoor retail market. The challenge was significant, as U.S. retailers primarily viewed Adidas as a team sports powerhouse rather than an authentic outdoor brand. The company's senior management selected CGPR to handle this task.

CGPR implemented a strategy that combined events, media relations, and thought leadership initiatives. The vendor helped Adidas Outdoor infiltrate the outdoor category by targeting a younger consumer and leveraging trends in climbing and faster-paced activities. As a result of this long-term partnership with CGPR, Adidas Outdoor successfully established itself in the U.S. market, driving revenues from $0 to $75 million.

Adidas Outdoor