Case Study: adidas Outdoor turns a climbing story into global mainstream coverage with CGPR

adidas Outdoor generates 25 billion impressions with CGPR

The customer adidas Outdoor initially planned a social media initiative to support athlete Kevin Jorgeson's free climb of the Dawn Wall. As the agency of record, CGPR identified an opportunity to significantly amplify this event into a major international story, transforming it from a simple climbing update into a global phenomenon.

CGPR implemented a comprehensive PR solution by traveling to Yosemite to manage the massive media presence onsite, fielding requests from major global networks and organizing appearances on top-tier shows. The vendor's efforts generated 25 billion impressions and $2 billion in advertising equivalency, creating a turning point for the adidas Outdoor brand by propelling climbing into the mainstream.

Adidas Outdoor