Case Study: adidas Outdoor achieves cost-effective new technology launch with CGPR

Adidas Outdoor boosts ROI with CGPR’s 4-day Germany media trip

The customer adidas Outdoor, along with W.L. Gore & Associates, sought a cost-effective and creative way to jointly introduce new apparel and footwear technology. The vendor CGPR, a public relations firm, was engaged to develop a solution for this challenge.

CGPR implemented a four-day media trip to Germany for key bloggers and journalists. This strategy increased return on investment while lowering costs for each brand. The vendor secured coverage in major target media outlets and achieved unanimous positive feedback, establishing deep and long-lasting relationships.

Adidas Outdoor