Case Study: 180s boosts online sales and brand visibility with CGPR's grassroots Olympic marketing

180s boosts Olympic-era online sales with CGPR after distributing 500+ ear warmers

The customer, 180s, a manufacturer of wintersport accessories, sought to leverage its sponsorship of an Olympic athlete during the 2010 Vancouver Games. The vendor, CGPR, was engaged to execute a public relations and marketing initiative to meet this challenge.

CGPR implemented a grassroots marketing campaign with a strong social media component. Their tactics included distributing products in high-traffic areas, seeding items to the "Today Show," and providing live social media updates. This solution by vendor CGPR led to one of the brand's highest online sales days that year and secured significant national television exposure.

180s