Case Study: Kaiser Permanente creates an inspiring "difference maker" event brand with CGI Interactive

Kaiser Permanente launches NEID 2023 event branding with CGI Interactive

CGI Interactive was engaged by Kaiser Permanente to create a compelling event brand design for their NEID 2023 event. The customer's challenge was to develop a visual identity that could effectively explore and convey the core theme that everyone can be a 'difference maker,' ensuring it was inclusive and resonated with a highly diverse audience.

The solution implemented by CGI Interactive involved designing a unique event brand using silhouettes to represent diversity and allow for broader audience identification, avoiding photography to focus on internal qualities over outward appearance. They created a full suite of assets including an event opening video, motion graphics, and a PowerPoint template to unify the virtual event's visuals. CGI Interactive successfully delivered a cohesive brand that extended across all event materials, effectively communicating the client's central message.

Kaiser Permanente