Case Study: ISCAC boosts student engagement and practical learning with Cesim business simulations

ISCAC - Customer Case Study

Instituto Superior de Contabilidade e Administração de Coimbra (ISCAC) sought a practical, engaging method to help its students understand complex market dynamics. The school partnered with Cesim to implement their Global Challenge and Marketing simulations into its Business and Marketing curricula for bachelor and master’s programs.

Cesim provided user-friendly simulations that perfectly supported the academic content, giving students an exciting and realistic approach to learning. The results were highly positive, with students reporting high levels of motivation. Professor Madalena Abreu also highlighted Cesim's excellent service, noting the exceptional support and fast response times provided. This solution successfully enhanced the educational experience at ISCAC.

ISCAC

Madalena Abreu

Senior Lecturer in Marketing and Business Economics