Case Study: Heriot-Watt University boosts real-world management learning with Cesim Global Challenge

Heriot-Watt University - Customer Case Study

Heriot-Watt University sought to redesign the capstone project for its MSc International Business and Management programme to provide a hands-on, practical learning experience for all students, an opportunity that was previously only available through selective company consultancies. After researching alternatives, Associate Professor Dr. Swapnesh Masrani identified Cesim Global Challenge as a potential simulation-based solution to this pedagogical challenge.

By implementing the Cesim simulation, the university created an intensive, competitive learning experience that serves as a worthy alternative to live projects. Cesim's solution delivered significant results, exceeding expectations by enabling students to connect theory with practice and develop crucial decision-making skills. The simulation's breadth of business functionalities and gamified elements successfully fostered a high level of student engagement for the final report.

Heriot-Watt University

Swapnesh Masrani

Associate Professor