Case Study: Coventry University enhances MBA learning and strategic skills with Cesim Marketing

Coventry University - Customer Case Study

Coventry University, a member of the European Foundation of Management Development, sought to provide its Executive MBA students with a dynamic and practical learning experience in its Management of Projects module. To achieve this, they partnered with Cesim and implemented the Cesim Project simulation to help students develop strategic skills.

The solution involved deploying the highly customizable Cesim simulation over a three-day period, which was easily integrated into the curriculum alongside other content. Cesim provided exceptional service, including excellent support and thorough training. The results were highly positive; students developed invaluable strategic marketing, communication, and teamwork skills. The senior lecturer highlighted the simulation's engaging nature and its direct role in preparing students for the competitive job market, concluding with a strong recommendation for Cesim.

Coventry University

Edward Turner

Senior Lecturer