Case Study: IESEG School of Management builds stronger strategic management skills with Cesim Business Simulations

IESEG School of Management - Customer Case Study

IESEG School of Management, a highly-ranked French business school, sought to provide its students with a more pragmatic, hands-on understanding of strategic management. To achieve this, they partnered with Cesim to implement the Cesim OnService and Cesim Global Challenge business simulations into their Master's and Executive Education programs.

Cesim's solution provided an engaging online platform for students to practice strategy and manage a virtual company. The implementation was supported by a detailed animation plan developed with Cesim, which included coaching sessions and mandatory reflective reports. As a result, IESEG noted a more pragmatic assimilation and understanding of strategic management concepts among its students, who were highly enthusiastic about the experiential learning opportunity.

IESEG School of Management

Loïc Plé

Associate Professor in Management, Head of the New Educational Technologies division