Case Study: University of Huddersfield boosts student engagement and marketing strategy skills with Cesim Marketing

University of Huddersfield - Customer Case Study

The University of Huddersfield sought a practical and engaging way to teach marketing strategy to a diverse international student body in their MSc Marketing programme. They required a solution that would allow all students to participate on an equal footing and apply theoretical concepts in a realistic setting. The vendor, Cesim, provided their Cesim Marketing simulation game for this purpose.

Cesim's solution gave students hands-on experience running a virtual firm in a competitive, international market. The simulation kept students motivated and encouraged careful decision-making, collaboration, and the practical application of course theory. Results were highly positive; students provided very favorable feedback, specifically praising the team work, the competitive aspect, and the way the simulation brought marketing concepts to life.

University of Huddersfield

Giles Forbes

Marketing Course Leader