Case Study: Destination Maternity achieves higher AOV and conversion with Certona personalization

Partnership and Guidance Drives Personalization Success for Destination Maternity

Destination Maternity, the world’s leading maternity retailer, needed a personalization partner that could provide more value, education, and ongoing support across its three main websites. After evaluating options, Destination Maternity chose Certona for its personalization solution to better optimize the online shopping experience.

Certona implemented its personalization technology across the three sites and worked closely with Destination Maternity on testing, reporting, and training. The collaboration drove a 48% increase in average order value for shoppers who engaged with recommendations, a 26% increase in sales from recommendations, and a 16% conversion rate lift, while overall site AOV rose 9%.

Destination Maternity

Megan David

Director of Web Merchandising