Case Study: Lamps Plus boosts ROAS and reduces bounce rates with Certona predictive personalization

Lamps Plus Boosts Product Listing Ad Landing Page Performance with Predictive Personalization

Lamps Plus, the nation’s largest specialty lighting retailer, wanted a way to improve customer engagement and return on ad spend from its paid marketing campaigns. To address this challenge, Lamps Plus turned to Certona for a product recommendation solution, specifically Certona’s Predictive Landing Page for product listing ad (PLA) landing pages.

Certona implemented personalized product recommendations on PLA landing pages, using predictive algorithms based on real-time shopper behavior and contextual signals to show relevant products alongside the advertised item. The results were strong: Certona helped Lamps Plus reduce bounce rates by 22% for PLA traffic and by 17% across all external traffic, while also improving click-through rate and boosting ROAS.

Lamps Plus

Angela Hsu

Senior Vice President of Marketing and eCommerce