Case Study: Lacoste achieves more relevant omnichannel personalization with Certona

Lacoste - Customer Case Study

Lacoste, the global fashion brand, wanted to improve its omnichannel customer experience by making every touchpoint more relevant to shoppers in different markets. To support this challenge, Lacoste worked with Certona and its personalization technology platform to better align content, merchandising, and customer data with local needs and preferences.

Certona helped Lacoste deliver personalized experiences using browsing history, purchase behavior, onsite activity, user preferences, segmentation, and geo-location across site, email, and other channels. The result was a more seamless shopping experience designed to increase engagement, customer satisfaction, conversion rates, and average order value, while giving Lacoste a more effective and reactive merchandising process.

Lacoste

Olivier Martin

e-Commerce Merchandiser