Case Study: High End Fashion Brand boosts new product sales with Certona personalization

How One Fashion Brand Used Personalization to Drive New Product Sales

High End Fashion Brand partnered with Certona to solve a key merchandising challenge: launching a new product line quickly while still delivering a relevant, personalized shopping experience. The retailer needed a timely way to help shoppers discover new items with limited internal resources and data, especially as fast fashion launches demand speed and visibility.

Certona developed a custom product catalog feed for the new line and integrated it into its personalization engine to power real-time, behavior-based recommendations. The new products were featured across product detail pages, Quick View overlays, and later the cart page, helping drive discovery and conversion. Over one month, the brand saw a 24% increase in click-through rates on recommended new products, 8X more products purchased than recommended, and 30% of sales during the launch period coming from the new product line.