Case Study: Patrick James Achieves 50% Faster Implementation and 10% of Revenue from Certona Recommendations

Great Teamwork With Patrick James Reduced The Implementation Period By 50%

Patrick James, a Fresno-based men’s apparel retailer with a strong in-store reputation, wanted to bring the same personalized experience online to better serve loyal shoppers and elevate its brand. Working with Certona, the company aimed to complete an 80-day implementation and then run a performance test for its personalization solution.

Certona implemented product and shopping cart recommendations across the site to help customers make purchase decisions. With Patrick James’ responsive teamwork, the project was finished in just 40 days, cutting the implementation timeline in half, and Certona exceeded the six-month performance goal in under 30 days; recommendation demand now drives over 10% of Patrick James’ online revenue with an average order value of $477.53.

Patrick James

Patrick James Mon Pere

Patrick James