Case Study: GameStop achieves omnichannel personalization gains with Certona

GameStop and Certona Maintain Stable Personalization during eCommerce Replatforming

GameStop, a global multichannel retailer of video games and consumer electronics, needed to preserve its personalization program while replatforming its eCommerce site to Salesforce Commerce Cloud. The company also had to keep a large amount of online and in-store customer data intact during the migration. GameStop chose to continue working with Certona’s personalization platform rather than switch to the new platform’s built-in solution.

Certona partnered with SFCC, FitForCommerce, and LyonsCG to smoothly re-implement online personalization and extend it to in-store data, creating a more seamless omnichannel experience across web, mobile, and retail channels. The results were strong: a 36% increase in AOV, a 21% jump in conversion rate, and a 56% higher revenue per visit, building on prior success with Certona that had already driven a 41% lift in online AOV and 14% of online revenue from personalized recommendations.

GameStop

Richard Armour

Senior Director Multichannel