Case Study: Fortune 500 Retailer achieves 30% higher revenue per email with Certona personalized remarketing

Fortune 500 Retailer Projects a $1.5 Million Incremental Gain from Personalized Remarketing

Fortune 500 Retailer worked with Certona to improve performance from remarketing emails for its largest and most profitable product categories. The retailer wanted to increase email click-through rates and revenue per email while driving results similar to other channels.

Certona implemented Product Recommendations for email, using browse behavior and flexible business rules to build qualified audience segments and deliver personalized remarketing emails with “Best Rated” product recommendations. Compared with non-personalized and static recommendation emails, the campaign produced a 26% lift in click-through rate, a 20% increase in attributed revenue, and a 30% rise in revenue per email, supporting a projected $1.5 million annual incremental gain in online sales.