Case Study: eBags boosts conversion and personalization with Certona

eBags - Customer Case Study

eBags, the leading online retailer of luggage, backpacks, and travel accessories, wanted to help customers find the right products within a catalog of more than 100,000 items while also delivering a more personalized shopping experience. Although eBags had a strong in-house technical team, it turned to Certona for a best-in-class personalization solution to improve the buying journey.

With Certona, eBags implemented 100 personalization strategies across web, mobile, and email to create highly individualized experiences for travelers. The results included increased conversion, average order value, and units per transaction, while helping eBags learn more about its customers and deliver more meaningful shopping experiences.

eBags

Mike Frazzini

Chief Technology Officer