Case Study: MotoSport.com Improves Site Performance and Personalization with Certona's API Integration

API Integrated Data Feed Improves Site Performance and Customer Experience

MotoSport.com, a long-time Certona customer, needed to improve site performance and the quality of its personalized shopping experience. Slow catalog data delivery, frequent inventory and pricing changes, and multiple real-time database calls were causing delayed recommendations, slower page load times, and less relevant product suggestions.

Certona implemented an API integration that ingested product metadata multiple times per day and reduced post-processing calls to MotoSport’s databases. This improved data freshness, made recommendations render instantly, and allowed MotoSport to move them above the fold. As a result, MotoSport saw a 42% increase in responder conversion, a 20% increase in responder average order value, and a 16% increase in responder items per order.

MotoSport.com

Enoch Platas

Senior UX Architect