Case Study: Fast Fashion Apparel Retailer accelerates Sale & Clearance purchases with Certona personalization

Advanced Personalization Strategies Accelerates Sale & Clearance Purchases

Fast Fashion Apparel Retailer partnered with Certona when it faced a tight three-week deadline to reduce Sale & Clearance inventory before a warehouse relocation. The retailer needed to move as much stock as possible to lower the cost and volume of items being transferred, so it turned to Certona’s personalization solution for a fast, high-impact approach.

Certona worked with the retailer’s Experience Optimization Team to rapidly test and deploy advanced personalization strategies on the shopping cart page, combining customer profiles, real-time context, and sales/clearance business rules. The result was a strong lift in performance, including a 24% increase in click-through rate, a 38% increase in cart conversion rate, and a 28% increase in recommended products sold, helping the retailer sell approximately 200,000 Sale & Clearance items in just three weeks.