Case Study: Leading Toy Retailer boosts AOV by 11%+ with Certona

A Leading Toy Retailer Collaborates with Certona to Boost AOV by Over 11%

Leading Toy Retailer partnered with Certona to replace manual, in-house merchandising and product recommendations with a more personalized ecommerce experience. The retailer wanted to improve merchandise and brand exposure across its global online channel while using individualized profiling to help increase sales and revenue.

Certona implemented recommendations on the Product Detail and Cart pages, drawing on its toy vertical expertise and the retailer’s strong catalog feed to speed up setup and create more relevant business rules. The results were immediate: within under a week, Certona helped boost average order value by 11.46% and drove 11.46% of the retailer’s total revenue from recommendations.