Case Study: DeepRoot trims month-end close by 25 days with Certinia Financial Management

DeepRoot trims 25 days on average from month-end close

DeepRoot, a provider of green infrastructure, faced challenges scaling its business due to disconnected systems for CRM and financial management. This led to data entry errors, reporting delays, and a month-end close process that took nearly 30 days. The company needed a consolidated solution to support its international growth and turned to Certinia for its Financial Management product.

By implementing Certinia's solution on the Salesforce platform, DeepRoot connected its data sources, enabling global collaboration and streamlined processes. The Certinia system provided accurate, real-time insights for sales, operations, and finance teams. As a result, DeepRoot trimmed its month-end close from nearly 30 days down to just five days and significantly improved data accuracy across the organization.

DeepRoot

Ida Pai

Chief Financial Officer