Case Study: Otsuka achieves faster, lower-cost value communication tool development with Certara BaseCase

Using customer engagement technology to create value communication tools for ABILIFY MAINTENA® (aripiprazole)

Otsuka, a pharmaceutical company, faced challenges with a slow and inflexible workflow for developing value communication tools for its product ABILIFY MAINTENA. The process of updating materials with external vendors was time-consuming and costly. To address this, Otsuka implemented the cloud-based platform BaseCase Interactive from Certara to bring app development in-house.

The Certara BaseCase solution enabled Otsuka's team to create interactive tools without programming, using a drag-and-drop interface and integrated data. This internal control allowed for rapid development and updates. As a result, Otsuka reduced its app development timelines by approximately 50% and cut overall costs by around 75%.

Otsuka

Heidi Waters

Director of Outcomes Management