Case Study: a global pharmaceutical company accelerates drug launch value communication with Certara BaseCase

Accelerating a drug launch with value communication technology and an integrated workflow

The global pharmaceutical company faced challenges in launching a targeted cancer drug in Latin America, where payers were unfamiliar with the drug's indication and a new clinical endpoint. They needed to build a compelling value story around an unmet medical need and demonstrate the treatment's economic benefit. To overcome this, they partnered with Certara, utilizing its BaseCase value communication technology and Market Access services.

Certara implemented an integrated solution, developing a flexible, interactive value story tool with a built-in Budget Impact Calculator. This allowed for consistent messaging across the region and significantly reduced the administrative workload for the client's team. The result was a streamlined launch process with improved payer discussions, leading to the successful introduction of the drug. Certara's solution ensured all materials were consistent and complete, with the Argentinean team already adapting the tool and other countries expected to follow.