Case Study: Sydney Swans boost attendance and streamline event management with Certain

Sydney Swans - Customer Case Study

The Sydney Swans, a professional Australian Football League club, faced challenges with a limited and inflexible event planning solution. Their previous system lacked functionality for branding, email promotion, and multiple payment options, hindering their ability to manage numerous events. The club sought a more robust platform to streamline its event planning activities and chose the Certain event management platform.

By implementing the Certain platform, the Sydney Swans gained comprehensive tools for event branding, promotion, and registration. The solution enabled them to efficiently manage simultaneous events, significantly increase attendance through online registration, and capture data to better promote future events. This led to a greater potential for sponsorship revenue and provided the finance team with real-time spend updates. The club reported that Certain's ease of use and flexibility were major benefits, allowing them to quickly add new events and create targeted promotions.

Sydney Swans

Liz McRae

Events Manager, Sydney Swans