Case Study: Rockwell Automation achieves improved efficiency and lead quality with Certain

Rockwell Automation improves efficiency & lead quality with Certain

Rockwell Automation, a Fortune 500 provider of industrial automation and information technology, was struggling to manage a highly decentralized global events program. With more than 200 events and 30,000 registrants per year across nine languages, the company faced fragmented data, inconsistent processes, poor follow-up on leads, and difficulty measuring event ROI, which led it to turn to Certain.

Certain implemented its Platform and Touchpoint as Rockwell Automation’s event automation and mobile solution, helping centralize event ownership, standardize governance, and automate lead capture and communications. The result was faster event setup, real-time delivery of leads to sales, better data quality, and more consistent, brand-compliant experiences worldwide. By digitizing previously manual workflows and integrating data into Marketo, Eloqua, and CRM systems, Certain helped Rockwell reduce spreadsheets and paper leads, improve lead quality, and increase operational efficiency.

Rockwell Automation

Brad West

Global Technology Manager