Case Study: Rockwell Automation improves global event efficiency and lead quality with Certain

Rockwell Automation centralizes 200+ global events with Certain

Rockwell Automation, a large industrial automation company, faced challenges with its fragmented global event program. Managing over 200 events annually in nine languages with regional tools led to inconsistent data, poor lead capture, and an inability to measure ROI. They implemented the Certain Platform and Certain Touchpoint from vendor Certain to centralize their operations.

Certain provided a single global event automation platform, standardizing templates and using a powerful form builder to capture critical data. The solution resulted in faster event execution, vastly improved lead quality, and real-time sales follow-up. Certain helped Rockwell Automation digitize lead capture, increase productivity, and reduce spend across their global team.

Rockwell Automation