Case Study: Oticon achieves record attendee engagement with Certain Touchpoint

Oticon Drives Record Attendee Engagement with Touchpoint

Oticon, a leading hearing aid manufacturer, needed an event app that could better support its brand and deliver a stronger attendee experience at global audiology conferences. After testing other solutions, Oticon found event app setup cumbersome and the attendee experience lacking, so it turned to Certain and its Touchpoint event app.

Certain implemented Touchpoint, integrated with Oticon’s existing event registration platform, to make event creation easier and engagement more personal. The results included a more than 9% increase in attendance, a 2x increase in engagement, a 97% app download rate, and a record 3,100+ booth check-ins, helping Oticon boost attendee, sponsor, and exhibitor interaction.

Oticon

Shakirah Drumbore

Meeting Planner