Case Study: National Instruments achieves faster lead follow-up and major event efficiency gains with Certain

National Instruments cuts lead follow-up time by 86% with Certain

National Instruments, an enterprise organization in the electronics and software industry, faced a highly manual event management process for its thousands of annual in-person events. This challenge consumed a significant portion of their budget, involved creating thousands of emails manually, and resulted in a slow 14-day lead follow-up time with no consistent process to measure events. They turned to Certain and its Certain Platform and Certain Signal products for a solution.

Certain provided an end-to-end event management solution integrated with National Instruments' existing marketing stack. This included enterprise-scale flexibility, greater data capture, and fully automated lead follow-up. The results were an 86% faster lead follow-up time and an 88% reduction in time spent supporting events, allowing National Instruments to bring events into their global go-to-market strategy as a measurable channel with stronger sales engagement velocity.

National Instruments