Certain
12 Case Studies
Case Study: metroConnections Delivers Flexible, Branded Event Experiences with Certain
A Certain Case Study
metroConnections Exceeds Customer Demands with Certain
metroConnections, a leading meeting management company, faced the challenge of offering highly flexible technology solutions to meet the diverse demands of its clients and deploying the latest on-demand technologies for event management. To address this, they partnered with vendor Certain to utilize their Certain Platform and Certain Mobile services.
The SaaS-based Certain Platform provided the foundation for metroConnections' Attend e-Source® system, enabling strong brand management, fully-customizable registration, and robust on-demand reporting. A key result was the ability to create and launch a complete client event website with registration in just ten days. Certain's web-based mobile solution also allowed them to incorporate the latest technology into events without the cost of native app development, providing a significant tactical advantage for the future.
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metroConnections
Tom McCulloch
Vice President, metroConnections