Case Study: Dealertrack achieves 25% more appointments with Certain

Dealertrack Increases Appointments by 25% at Their Largest Event of the Year with Certain

Dealertrack, a leader in digital automotive retailing, needed a better way to manage check-ins, appointments, and booth traffic at its massive NADA Expo presence. With more than 22,000 attendees, 900+ scheduled meetings, and long lines at its event booth, Dealertrack struggled with slow check-in times, unused demo stations, and limited analytics to prove event ROI.

Certain worked with Dealertrack to deliver a customized event automation and appointment-management solution, integrated with Oracle Eloqua and a custom check-in/front-end interface. The result was a faster, more efficient event experience: pre-scheduled check-ins dropped to 30 seconds, walk-in check-ins to 60 seconds, guest check-in time was cut by 50%, and scheduled appointments increased by 25%, helping Dealertrack meet its sales goals.

Dealertrack

Steve Arentzoff

Senior Director of Demand Generation