Case Study: National Instruments improves global events with Certain Event Automation

Certain Helps National Instruments Improve Global Events

National Instruments, a global leader in test, measurement, and control solutions, hosted thousands of events worldwide but struggled with manual, inconsistent event execution, slow lead follow-up, and limited analytics. The company needed a single event automation platform that could scale globally, support different event types, and integrate with Oracle Eloqua for timely follow-up.

Certain implemented its Event Automation platform with deep, native Eloqua integration to automate event management, standardize attendee experiences, and sync registration, profile, and survey data. As a result, National Instruments reduced lead follow-up from up to 14 days to 1 day, eliminated manual touches in event lead processing, cut event support processing by 88%, and decreased lead follow-up time by 86% while improving the path from event to sales engagement.

National Instruments

Helena Lewis

Chief-Marketing Operations & Technology