Case Study: CA Technologies achieves 42% higher event attendance with Certain and Marketo

CA Technologies Delivers Break-through Results and Wins “Revvie Award”

CA Technologies, a major independent software company, needed a better way to personalize its flagship CA World conference and replace manual spreadsheet-based lead tracking with a more scalable event process. The challenge was to deliver individualized attendee experiences, manage thousands of leads, and prove event ROI using Certain and Marketo.

Certain implemented an integrated event management and marketing automation solution with Marketo, serving as the registration hub and feeding detailed attendee behavior, session, and profile data into Marketo in real time. The results included attendance growth from 3,500 to 5,000 attendees, a 42% increase, more effective cross-sell and upsell follow-up, and credible ROI documentation; Certain’s work also helped CA Technologies win Marketo’s 2015 Revvie Award for Marketing Team of the Year.

CA Technologies

Beki Scarbrough

VP, Integrated Marketing