Case Study: Oticon boosts attendee engagement with Certain Touchpoint

Oticon Drives Record Attendee Engagement with Touchpoint

Oticon, a leading hearing aid manufacturer, needed an event app that could better support its brand at global audiology conferences and provide a smoother experience for attendees and staff. After finding other solutions cumbersome and lacking in attendee experience, Oticon turned to Certain Touchpoint, using it alongside Certain Platform for event registration.

With Certain Touchpoint, Oticon was able to create events quickly, personalize the attendee journey, and improve engagement through features like personalized agendas, in-app messaging, push notifications, gamification, and surveys. The results were strong: attendee engagement more than doubled, the app achieved a 97% download rate, and booth check-ins reached a record 3.1K, while Certain’s support team was praised for being highly responsive and helpful.

Oticon

Shakirah Drumbore

Meeting Planner